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OilCareers.com opens US office
Software, Mar 01 2010 (Digital Energy Journal)
- The international online job board for the oil and gas industry, OilCareers has opened its first office in North America and has embarked on an international candidate attraction programme, to increase its users from the current total of 640,000.
OilCareers’ new office in Houston, Texas will serve the USA and Canada, both of which are already strong markets for the company.
The ‘Oil and Gas Jobs Giant’ creative encourages candidates to register and leave their CV. In the UK, activity is centred around the oil hub of Aberdeen - with Houston being the focus of the US activity. Aberdeen benefits from promotion across roadside posters, airport/heliport branding, bus advertising, taxi livery and radio advertising. Candidate attraction in Houston is driven through search engine marketing, targeted online advertising on professional networks e.g. LinkedIn and Facebook, billboards and a radio campaign.
OilCareers presence at major industry conferences and exhibitions will also ensure the website is first for oil and gas job seekers. By powering the online jobs channels of international trade magazines WorldOil and Petroleum Economist, OilCareers also reaches potential candidates as they search for industry news.
